Digital Marketing is the umbrella term for marketing a business online. Digital channels such as search engines, social media, websites and email are all used to connect a business to their current and prospective customers.
“In digital marketing, Attention = Money”
Various types of digital marketing include:
- SEO (Search Engine Optimisation): Increase traffic from search engines organically
- PPC (Pay per click): Increase traffic with search advertising, display advertising and remarketing
- PR (Public Relations): Increase exposure for business
- Email Marketing: Increase traffic through monthly newsletters, updates and flash sales
- SMS Marketing: Increase exposure with text messaging services
- Social Media Marketing: Build customer relationships through social media accounts
- Influencer Marketing: Increase exposure by paying popular people to endorse your brand
- Viral Marketing: Increase exposure and sales normally through videos on YouTube and other social media sites
“Optimise, Socialise and Integrate”
Organic IT will establish your brand online using all the latest trends, targeting specific audiences and directing traffic to your website. Our Digital Marketing team researches and develops your target audience and provides you with the best strategies to increasing traffic, exposure and sales.